An important aspect of developing and delivering products or services is making sure that you really understand the challenges and problems that your customers are facing. It’s important that you try to step out of your own shoes, and step into your customers shoes to appreciate the challenges that they face with using your product or service.
One technique that you can use to help you build empathy with your customers is to use a combination of Customer Personas, and Empathy Mapping. Here are some of the templates that I have used to support this. Feel free to download them and use them with your team.